App Privacy Notice

Introduction

When you use Atom Cabs, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.

This notice describes the personal data (“data”) we collect, how it’s used and shared, and your choices regarding this data. We recommend that you read this along which highlights information about our privacy practices which provides summaries of the data we collect and how we use it.

Scope

This notice applies to users of Atom Cab’s apps and website.

This notice describes how Atom Cabs and its affiliates collect and use data. This notice applies to all Atom Cabs This notice specifically applies to:

• Riders: those who request or receive transportation and related services via their Atom Cabs account.
• Drivers: those who provide transportation to Riders individually via their Atom Cabs account or through partner transportation companies.
• For users in the European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland: Due to data protection and other laws in these regions, including the European Union’s General Data Protection Regulation (“GDPR”), Atom Cabs does not perform certain of the data collections and uses described in this notice in the EEA, UK or Switzerland.

3.Data collections and uses

A. The data we collect

Atom Cabs collects data:

1. Provided by users to Atom Cabs
2. Created during use of our services
3. From other sources

Please see here for a summary of the data we collect and how we use it.

1. Data provided by users

This includes:

• Account information: We collect data when users create or update their Atom Cabs accounts, or place orders via guest checkout features. This includes first and last name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), user settings, and loyalty program information for Atom Cabs partners
  For drivers, this also includes vehicle or insurance information, emergency contact information, and evidence of health or fitness to provide services using Atom Cabs apps.
• Background check information (drivers) This includes information submitted during the driver application process, such as driver history or criminal record (where permitted by law), license status, known aliases, prior addresses, and right to work. This information may be collected by Atom Cabs service providers.
• Identity verification documents and photos: This includes government issued identification such as driver’s license or passports (which may contain identification photos and numbers, date of birth, and gender), and user-submitted photos such as selfies and profile pictures.

Demographic data: We collect demographic data such as birth date/age, gender or occupation when necessary to enable certain features, or provide access to age-restricted products or services. For example, we collect users’ date of birth or age to verify eligibility to use Atom Cabs Cash or Atom Cabs Money, or when they purchase alcohol or cannabis products. We also collect or infer (using first name) gender information to enable female or non-binary users to designate their preference for providing or receiving services to/from female or non-binary users.
We also collect demographic data, such as age group and household composition, through user surveys.

User content: We collect data when users contact Atom Cabs customer support, provide ratings or feedback for users, use features that enable users to upload content or submit recordings (including in-app audio recordings or dashboard cameras recordings), or otherwise contact Atom Cabs.

Travel information: We collect travel itinerary information, including times and dates, from users of our Atom Cabs APP. We collect such information when users manually input their information into their Atom Cabs or from travel-related email confirmations if authorized by users to access their email accounts. If so authorized, Atom Cabs will only access users’ email accounts to collect travel itinerary information to enable the Atom Cabs Travel feature, and will adhere to the applicable email provider policies, including Google’s API Services User Data Policy. Please see here for information regarding how users may remove Atom Cab’s access to their email accounts via the Atom Cabs app or through their email service provider settings

2. Data created during use of our services

Location data (driver): We collect precise and approximate location data from drivers’ and mobile devices when the Atom Cabs app is running in the foreground (app open and on-screen) or background (app open but not on-screen).
Atom Cabs collects such data from the time a ride or order is requested until it is finished, and any time the app is running in the foreground (app open and on-screen

Riders and order recipients may use the Atom Cabs apps without enabling collection of location data from their mobile devices. However, this may affect certain features in the Atom Cabs apps. For example, a rider who has not enabled precise location data will have to manually enter their pickup address.

In addition, precise location data collected from a driver’s device during a trip is linked to the rider’s account, even if the rider has not enabled precise location data to be collected from their device. This data is used for purposes such as customer support, fraud detection, insurance, litigation and receipt generation.

Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided; trip or order details (such as date and time, requested pick-up and drop off addresses, distance travelled); and payment transaction location, amount charged, and payment method). We also associate a user’s name with that of anyone who uses their promotion code.

Usage data: We collect data about how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, and app crashes and other system activity.

Device data: We collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.

Communications data: We collect data regarding communications between users that are enabled through Atom Cab’s apps. This includes communication type (phone, text or in-app message), date/time, and content (including recordings of phone calls solely when users are notified of the recording in advance).

4. Data from other sources

These include users participating in our referral programs. For example, when a user refers another person, we receive the referred person’s data from that user.

Atom Cabs account owners who request services for or on behalf of other users (such as friends or family members), or who enable other users to request or receive services through their business accounts

Atom Cabs business partners through which users create or access their Atom Cabs account, such as payment providers, social media services, or apps or websites that use Atom Cab’s APIs or whose APIs Atom Cabs uses.

How we use your data

Atom Cabs uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use data:

• To enhance the safety and security of our users and services.
• For customer support.
• For research and development.
• To enable communications between users.
• For marketing and advertising.
• To send non-marketing communications to users in connection with legal proceedings

Atom Cabs uses the data we collect

1. To provide our services

Atom Cabs uses data to provide, personalize, maintain, and improve our services.

This includes using data to:

• Create/update accounts.
• Enable transportation, delivery, and other services/features, such as
• Using location data to navigate rider pick-ups and order drop-offs, calculate ETAs, and track the progress of rides

Enabling features that involve data sharing, such as sharing driver first name and vehicle information with riders to facilitate pick-ups, or features that enable ETA sharing and fare splitting

Matching available drivers to users requesting services, including based on personal data such as location and proximity to other users, and user settings / preferences (such as preferred destinations), and non-personal data such as vehicle type requested

Calculating prices and fares, including using location data and trip or order details (such as requested pick-up and drop off addresses). We may also consider non-personal data or factors, including date and time, estimated distance and time, minimum base fares, tolls, taxes and fees

• Personalize users’ accounts. For example, we may present order recipients with personalized restaurant or food recommendations based on their prior orders and delivery location.
• Facilitate insurance, vehicle, invoicing, or financing solutions.
• Provide users with trip or delivery updates, generate receipts, and inform them of changes to our terms, services, or policies.
• Perform necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.

Atom Cabs performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users, are compatible with such uses, or are necessary for purposes of Atom Cab’s and its users’ legitimate interests.

2. Safety, fraud protection and security

We use data to help maintain the safety, security, and integrity of our services and users. This includes:

• Verifying users' accounts, identity or compliance with safety requirements.

For example, we review driver background checks (including criminal history where required or permitted by law) to verify their identities and eligibility to provide transportation or deliveries.

• Using location, phone number, user name, vehicle details and other relevant information to provide support from safety experts during trips

The fraud and unsafe driving prevention and detection activities described above may be considered profiling under applicable laws, and can result in deactivation of users (generally only after human review). For information regarding how to object to the above activities, please see “Choice and transparency” below.

Atom Cabs performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users, and/or for purposes of the legitimate safety and security interests of Atom Cabs, our users and members of the general public.

3. Customer support

We use the information we collect (which may include call recordings, chat logs, in-app audio recordings and dashcam footage) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.

Atom Cabs performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users or for purposes of Atom Cab’s legitimate interests in monitoring and improving its customer support services.

3. Research and development

We use data for analysis, machine learning, product development, research, and testing. This helps us make our services more convenient and easier-to-use, enhance the safety and security of our services, and develop new services and features.

Atom Cabs performs the above activities on the grounds that they are necessary for purposes of Atom Cab’s legitimate interests in improving and developing new services and features.

4. Enabling communications between users

For example, a driver may message or call a rider to confirm a pick-up location, a rider may call a driver to retrieve a lost item, or a restaurant or delivery person may contact an order recipient with information about their order.

Atom Cabs performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users

5 Marketing and Advertising

Atom Cabs uses data (other than guest users’ data) to market its services, and those of Atom Cabs partners.

We specifically use account, approximate location, device and usage data, and trip and order history to provide ads and marketing communications that are personalized based on users observed or inferred location, interests and characteristics (which may include inferred gender*).

This includes using this data to:
Send emails, text messages, push notifications, and in-app messages or other communications marketing or advertising Atom Cabs products, services, features, offers, promotions, sweepstakes, news and events. For example, we may send push notifications suggesting a user’s favourite destinations or merchants, or in-app messages offering discounts or promo for products or merchants similar to those a user has previously ordered.

Display Atom Cabs advertising on third party apps or websites.

C. Cookies and third-party technologies

Atom Cabs and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this notice, and Atom Cab’s Cookie Notice.

Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and ads. Atom Cabs uses cookies and similar technologies for purposes such as:

• Authenticating users.
• Remembering user preferences and settings.
• Determining the popularity of content.
• Delivering and measuring the effectiveness of advertising campaigns.
• Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services.

We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.

Please see our Cookie Notice for more information regarding the use of cookies and other technologies described in this section.

Atom Cabs may share data:

1 With other users

This includes sharing:

We also provide riders and order recipients with receipts containing information such as a breakdown of amounts charged, driver or delivery person first name, photo, and route map. We also include other information

• Riders’ first name, rating, and pickup and/or drop-off locations with drivers.
• Riders’ first name with other riders in a carpool trip. Riders in carpool trips may also see the other riders’ drop-off location.
• Order recipients’ first name and order details, including items ordered, allergies or food preferences, and special instructions, with other recipients in a group order.
• Order recipients’ first name, delivery address, and order information (including drug prescriptions, special instructions, allergies or food preferences) with the restaurant or merchant and, for order deliveries, with the delivery person. We may also share ratings and feedback, or other information to the extent required by law, with the restaurant or merchant and, for order deliveries, the delivery person.
• For drivers and delivery persons, we may share data with the rider(s), order recipient(s), and restaurants or merchants, including name and photo; vehicle make, model, color, license plate, and vehicle photo; location (before and during trip); average rating provided by users; total number of trips; period of time since they signed up to be a driver or delivery person; contact information; and driver or delivery person profile, including compliments and other feedback submitted by past users.

E. Data retention and deletion

Atom Cabs retains user data for as long as necessary for the purposes described above. Users may request account deletion through the Atom Cabs apps and websites.